Inverse is seeking an SEO/Data Analyst to be a part of extending the growing reach of our publication. The ideal candidate has experience working at an online publication and is familiar with search engine optimization best practices and data analysis, is comfortable with Excel, and constantly seeking out the stories within the data.
The successful applicant will work with the Inverse team out of our SoHo office. He or she will be a part of ensuring our best work reaches the most people by using data to inform SEO strategy, audience building, social media practices, outreach, and editorial decisions.
Weekly tasks and responsibilities will include the following:
Complete daily and weekly analytics reports on search and site traffic, social channels, and video
Assist with keyword research and trending topics to inform our search strategy
Assist the audience development and editorial teams with SEO calendars
Provide research and analysis around audience insights, content performance, site analytics, and industry trends
Monitor and report on webmaster tool errors, sitemaps, and crawl issues
Make recommendations to audience, editorial and product teams based on data
Monitor industry changes in SEO and social and translate those into actionable recommendations
Work closely with the editorial and audience teams to ensure as much content as possible is search engine optimized before publication
Develop and conduct training sessions on SEO best practices for editorial team
Assist paid distribution efforts through Facebook advertising
Experience executing effective SEO practices for a publication
Up to date with the latest trends and best practices in SEO
Minimum 2 years work experience in digital media
Skilled with Excel and data analytics
Experience with Google Analytics and link research tools
Strong analytical skills
Excellent communication skills and attention to detail
Please submit a resume and a cover letter in order to apply.
Applicants should have a passion for great content and storytelling, along with an interest in science, technology, innovation, comics, video games, and/or geek culture. A knack for writing compelling copy as well as a great eye for images and video will be essential for success. While the Social Media Fellow will work closely with the editorial team, this is not an editorial position and writing articles is not a responsibility of the job.
This is a great opportunity to work with a passionate team at a growing start-up, while learning the ins and outs of social media and audience development in digital publishing.
Inverse is a technology-driven media company covering the future of how we live, work, and enjoy ourselves for an audience of forward-looking millennial curiosity-seekers. Through original reporting, news coverage, opinion, and analysis, Inverse provides its audience with a look ahead into everything from space travel, to the future of work and relationships, to what show they should be binge watching next.
- Manage, post, and curate social profiles on a variety of social platforms — including Facebook, Instagram, Twitter and LinkedIn.
- Write compelling, creative copy and headlines for social posts that engage our readers.
- Choose engaging and contextual images for social article posts, as well as shareable memes and images to boost engagement on Facebook and Instagram.
- Monitor social events and breaking news to make sure social channels are consistently current and relevant to our audience.
- Have a finger on the pulse with social trends and strategy in order to recommend changes to the rest of the team.
- Work with our partners on social content swaps and with the team on syndication efforts.
- Knowledge of social media platforms and either a regular, personal user of several platforms or experience working with them in a professional environment.
- Strong grammar and written communication skills.
- A great eye for captivating visuals. Proficiency in Adobe Creative Suite is a plus.
- Ability to interpret data and apply it toward improving social posting practices.
- Excellent communication and interpersonal skills; a team player.
- A creative thinker, problem solver, sense of humor, and great attitude.
- Must be available 40 hours/week for three months.
To apply, please submit a resume and cover letter.
Inverse is seeking a SEO & Social Analytics Intern to be a part of extending the growing reach of our publication. The ideal candidate is interested in online publishing and pursuing a career in marketing, audience development, or analytics. We’re looking for a driven, detail-oriented individual who is familiar with basic SEO practices and data analysis, is comfortable with excel, and constantly seeking out the stories within the data. It's essential that this person have an interest in SEO, social media and the drive to learn what truly works in audience growth. This is a paid internship.
The successful applicant will work closely with the Inverse team out of our Soho office five days a week. He or she will be a part of ensuring our best work reaches the most people by using data to inform SEO strategy, audience building, social media practices, outreach, and editorial decisions. Weekly tasks and responsibilities will include the following:
- Complete daily and weekly analytics reports on search and site traffic, social channels, and video
- Assist with keyword research and trending topics to inform our search strategy
- Assist the audience development and editorial teams with SEO calendars
- Provide research and analysis around audience insights, content performance, site analytics, and industry trends
- Monitor analytics and insights for search and established social platforms (Facebook, Twitter, Instagram, Snapchat)
- Assist paid distribution efforts through Facebook advertising
- Availability 5 days a week
- Familiar with basic SEO practices
- Experience with Excel and Google Sheets
- Experience with Google Analytics and Google Ad-ons a plus
- Excellent communication skills and attention to detail
- Previous SEO internships a plus
We are seeking a part-time culture writer to contribute 3 full days per week out of our Brooklyn office.
The successful candidate will have the ability to pitch responsively, write analytically, and think creatively about the subjects we take seriously. We are looking for someone interested in at least two of these three coverage areas: internet culture, how technology will effect social change, and future racial and sexual identities. Writers should feel comfortable expressing opinions, engaging in open debate, and reporting on everything from a viral meme to the automation economy. Curiosity is the single most important trait we look for in a writer. Facility with language is the second.
- Generate ideas for and pitch stories
- Write both news and feature stories
- Work with editors and fellow writers
- Keep an eye out for areas of potential coverage
- Professional writing experience, preferably in a digital capacity
- Availability to commit full days to freelance
- Adept and aware of all things cultural
- A desire to work in an evolving start-up environment
Inverse's editorial internship and fellowship program is a three-month long, writing-intensive experience that focuses on one of our five verticals — Science, Innovation, Entertainment, Culture, and Mind & Body. With the oversight of an experienced editor, our interns and fellows will get the chance to learn how to pitch a feature, write different types of stories, and break news. These people will spend three to five days a week in our NYC office, experiencing firsthand the ins and outs of a startup publication.
What's the difference between the internship and fellowship?
The nuts and bolts are the same. Both involve pitching, writing, and facilitating the editorial process, but the fellowship requires more pitching of original ideas, more longer pieces, and just more writing in general. Apply to the internship if you're still in college or just finished undergrad. Apply to the fellowship if you have six months to a year of digital media experience under your belt and/or recently graduated from grad school.
- Follow news in your respective vertical on all the relevant social media accounts, subreddits, blogs, and beyond
- Pitch stories ideas, interview subjects, and write with the oversight of an experienced editor
- Assist the editorial team with transcribing, researching, and light fact-checking
- Help organize and manage various documents and spreadsheets for the editorial team
- Brainstorm innovative and interesting ideas for new features, videos, and news coverage
- Remain flexible and positive in the ever-changing startup environment
- January – March 2017 Term: December 14, 2016
- Summer - 2017: March 10, 2016
- Rolling Basis: We often have opportunities available that aren't pegged to a season. We encourage everyone to apply even if the deadline has passed.
Please submit a your article idea in a concise paragraph. It also wouldn't hurt to have a reporting plan.